Join the team of a leading FMCG producer and distributor, known for its high-quality, innovative products.
We are looking for a dynamic Senior Brand Manager to drive brand growth, innovation, and market leadership in the FMCG sector.
The Senior Brand Manager will own the strategic direction of the brand/category and lead the development of integrated marketing plans, product innovations, and performance tracking to deliver business growth and consumer value.
Job Location: Giza or Alexandria.
Key Accountabilities
- Define and lead brand/category strategy in line with overall business goals.
- Supervise all brand activities and ensure alignment with long-term positioning and short-term objectives.
- Conduct deep market analysis, identify opportunities and threats, and initiate corrective actions when necessary.
- Lead cross-functional teams in developing and launching new products and product improvements.
- Collaborate with R&D, insights, trade marketing, and supply chain to deliver innovation on time and within budget.
- Oversee consumer campaigns, media planning, digital strategy, and shopper marketing programs.
- Evaluate marketing effectiveness and ROI through rigorous post-evaluation of brand activities.
- Drive and monitor brand equity, consumer engagement, and profitability metrics.
- Lead and mentor junior brand team members and support talent development within the marketing function.
- Ensure timely and clear communication of brand vision, positioning, and plans across all departments and external partners.
Knowledge, Skills, and Experience
We are Looking for:
- Bachelor’s degree in marketing or business; MBA preferred.
- 7 to 10 years of progressive experience in FMCG marketing roles, with at least 2 years in a senior brand management capacity.
- Proven track record in driving brand growth and innovation.
- Strong leadership, strategic thinking, and analytical abilities.
- Proficient in MS Office; familiarity with Nielsen or similar tools is a plus.
