Leverage your expertise and join a pioneering team in the retail industry, focused on delivering top-tier analytics and data solutions.
The Digital Marketing Manager will be responsible for leading the digital strategy across all online channels. This role will focus on strengthening brand presence, enhancing customer engagement, and driving online sales through performance marketing, content, and digital innovation.
Key Accountabilities:
- Develop and implement digital marketing strategies to increase brand awareness and drive traffic to the website.
- Manage and optimize digital campaigns across various platforms.
- Analyze and report on performance metrics to gauge the effectiveness of marketing initiatives.
- Collaborate with content creators to produce engaging and relevant content for different digital channels.
- Stay updated with the latest digital marketing trends and tools.
- Manage budgets for digital marketing campaigns and ensure maximum ROI.
- Oversee the company’s social media presence and engage with the online community.
- Work closely with sales and product teams to align marketing strategies with business goals.
Knowledge, Skills, and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in digital marketing or a related role.
- Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, social media platforms).
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
