Leverage your strategic mindset and creativity by joining an innovative coffee and café company at Riyadh,Saudi Arabia as a E-commerce and Digital Marketing Manager to lead and develop the company's digital products (e-commerce website and café app), enhancing user experience, increasing sales, and overseeing software development in coordination with external companies.
Key Accountabilities
The role includes:
- Manage the e-commerce website for selling coffee beans and coffee equipment by analyzing and improving user experience and interface design.
- Research and implement ideas from competitive and professional websites to enhance platform performance.
- Monitor website performance and analyze sales data and visitor analytics.
- Coordinate with external programming companies to implement required improvements and updates.
- Supervise digital marketing campaigns in collaboration with marketing teams.
- Propose new offers and features that increase sales and improve customer loyalty.
- Oversee the café app development including pre-order experience management through the application.
- Develop plans to activate loyalty programs such as point collection systems, offers, and rewards.
- Study popular applications like Starbucks and McDonald's to extract best practices and implementation strategies.
- Coordinate with technology companies to implement modifications and updates to digital platforms.
- Monitor performance and improve applications based on user feedback and behavior analysis.
- Collaborate with marketing, design, and customer service teams to ensure digital experience integration with overall brand identity.
- Support and implement digital marketing activities related to digital products including planning and executing digital advertising campaigns (Google Ads and Meta Ads) to increase website and app traffic and sales.
- Coordinate with marketing team to ensure advertising message consistency with user experience on digital platforms.
- Propose seasonal campaigns or offers to stimulate purchases through digital channels.
- Support SEO efforts to enhance website visibility in search results.
- Analyze digital marketing campaign results and provide recommendations to improve performance and ROI.
- Support email marketing campaigns related to the app or e-commerce store (offers, order completion reminders, or product updates).
Knowledge, Skills, and Experience
We are looking for:
- Previous experience in digital product management or technical project management
- Good understanding of User Interface/User Experience (UI/UX) design principles
- Strong analytical skills to track and improve digital performance
- Excellent communication skills and ability to work with external teams
- Passion for coffee and general knowledge of the coffee and café market (additional advantage)
- Proficiency in digital marketing tools and platforms
- Experience in coordinating with external development companies
- Project management and multitasking abilities
- Data analysis and performance monitoring capabilities
