Leverage your abilities and join the dynamic team of the market leader in the home improvement retail business.
The Digital Marketing Supervisor will be responsible for managing and optimizing the paid media activities across digital platforms. handling day-to-day communication with external agencies, ensuring media performance is aligned with the business goals, and preparing daily performance reports for internal stakeholders
This role requires strong analytical skills, a proactive attitude, and a deep understanding of e-commerce marketing, social media ads management, and performance tracking.
Key Accountabilities
- Act as the primary liaison between our company and external media buying agencies.
- Monitor, track, and ensure campaign performance is meeting targets across all digital platforms (Meta, TikTok, Snapchat, Google, etc.).
- Prepare and deliver daily media performance reports, highlighting key metrics, optimization insights, and actionable recommendations.
- Review and challenge media plans and proposals from agencies to ensure alignment with business objectives.
- Oversee campaign setup, targeting accuracy, and tracking integration to ensure data accuracy.
- Collaborate with internal marketing, creative, and product teams to align campaigns with overall brand and performance strategies.
- Support budget management by monitoring spend pacing against planned budgets.
- Continuously stay updated on the latest advertising trends, platform updates, and best practices to drive performance improvements
- Maintain full visibility and control over media buying activities through close coordination with agencies.
- Ensure media spend is optimized to achieve target KPIs (ROAS, CPA, Traffic, Conversion Rate, etc.).
- Deliver accurate and timely daily performance dashboards and reports.
- Identify issues proactively (such as underperformance, tracking errors, or budget misalignment) and coordinate resolutions swiftly.
- Maintain data integrity across reporting and analytics tools.
- Contribute to achieving revenue and user acquisition targets through effective media management.
Knowledge, Skills, And Experience
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field is preferred.
- Minimum of 3 : 5 years of experience in digital media buying, with a proven focus on e-commerce platforms any 2 of the following ( OpenCart , Salla , ZED , Shopify , Magento , Adobe , Hybris , WoCommerce )
- Hands-on experience and strong familiarity with social media ads managers (Meta Business Manager, TikTok Ads Manager, Snapchat Ads Manager, Google Ads, etc.).
- Solid understanding of tracking, measurement, and attribution models (pixel setup, event tracking, Google Tag Manager, CAPI integrations, XML Feed etc.).
- Strong analytical skills and proficiency in using reporting tools (Excel, Looker Studio, etc.).
- Excellent communication and coordination skills, with experience managing agency relationships.
- Results-oriented mindset with a commitment to performance improvement and ROI growth.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Preferred Skills (nice to have):
- Experience with affiliate marketing and programmatic Media buying.
- Certification(s) in digital advertising (Meta Blueprint, Google Ads, etc.).
