Brand Manager -F&B | Saudi Arabia
Riyadh, Saudi Arabia
Riyadh, Saudi Arabia
Leverage your expertise and become a key force in shaping a fast-growing brand within the F&B coffee industry, based in Riyadh, Saudi Arabia.
As a Brand Manager, you will play a crucial role in leading and expanding the brand’s identity, market presence, and multi-channel growth. You will drive brand strategy, oversee marketing execution, and collaborate closely with cross-functional teams to strengthen customer engagement and elevate brand performance.
Build and refine a strong brand identity that reflects the company’s values and market positioning.
Conduct market research and competitor analysis to identify trends, customer preferences, and new growth opportunities.
Plan, execute, and optimize integrated marketing campaigns across digital, retail, and wholesale platforms.
Analyze campaign performance, ensuring high impact and strong return on investment (ROI).
Manage partnerships with external agencies and vendors to enhance brand visibility and effectiveness.
Oversee all creative output, ensuring alignment with the brand’s visual identity and strategic direction.
Develop compelling content and messaging tailored to different customer segments and channels.
Ensure consistency of brand representation across digital assets, in-store materials, and promotional campaigns.
Knowledge, Skills, and Experience:
Bachelor’s degree in Marketing, Business Administration, or a related field (additional certifications are a plus).
Minimum 5–7 years of experience in brand management or marketing, preferably within the F&B, retail, or consumer goods sectors.
Strong experience in multi-channel brand building, digital marketing, and campaign management.
Proven ability to manage creative teams, agencies, and cross-functional projects.
Excellent analytical skills with proficiency in marketing tools, digital analytics, and customer insights.
Strong communication, leadership, and project management capabilities.
